Here at Talking Tots, we're pretty keen on new technologies. We have our own website, we write this blog, and we're even learning to love things like Twitter and Spotify (Madonna's back catalogue at the click of a button – what's not to love?)
We also love to read other blogs – particularly those written by fellow parents, mumpreneurs and Mummy-related ventures. But when we looked for a list of influential parenting blogs from the UK, we realised that a list doesn't really exist – although Susanna at British Mummy Blogs has made a great start here.
Although Mummy blogs are a newer phenomenon in the UK than in the US, we knew there were hundreds of British Mummy bloggers just waiting to be discovered. We pulled together a list of around 250 UK blogs, but we had no idea which blogs were being read by parents, and which were most influential. So, with lots of help and advice from social media guru Brendan Cooper, we've put together our own list.
The Tots100 Index is the first index of the top 100 British parenting blogs and bloggers. How did we find our top 100? We took the 250 blogs we found and created a scoring system that rewards blogs for three things: currency (ie the blog has been updated regularly and recently), influence (other people link to the blog) and popularity (lots of people read it). We'll be updating the Tots100 Index regularly, and including details of movements up and down the index in future editions.
(For a more detailed explanation of how the rankings work, and how to submit a blog to the Index, read down to the bottom of the post.)
We hope those of you looking for great British parenting blogs will find the list useful, and perhaps you'll find a few new favourites in our directory – there are some brilliantly useful, funny, inspiring and moving bloggers in our index and we've loved discovering all of them.
Tracey and Lisa
The Tots100 Top British Parent Blogs and Bloggers:
What Do The Scores Mean?
120 blogs were originally included in the index. Each blog was assigned a score from 1 (bottom ranked) to 120 (top ranked) in seven categories:
- Technorati Authority: number of blogs linking to this blog in the last six months
- Technorati Inlinks: number of inbound links, excluding self-referring hits
- Yahoo Inlinks: number of inbound links in last six months (excl self-referring hits)
- Google Blog Hits: number of posts/links/weblinks in Google
- Google Hits Recent: number of links from the last 30 days
- Readers: number of subscribers based on Feedburner and Google Reader
- HowSociable: the blogger's visibility outside the blog, measuring activity on sites such as Twitter, Facebook and YouTube.
This meant a blog scoring the highest score in each of these categories would achieve a maximum score of 840 points. The lowest possible score was 7.
These aren't perfect metrics but we believe that combining measurements from Google, Technorati and Yahoo ensures an accurate reflection of a blog's influence, while the inclusion of HowSociable clearly showed how the top bloggers use social media to boost their blog's profile.
There are a couple of blogs on the index that haven't been updated in a few months, but still scored highly because of high numbers of residual links. We expect these links to reduce over time, and the blogs will fall down the index – but we'll be removing any blogs that haven't been updated in 6 months or more for the next index.
We welcome suggestions of how to improve the Index, as well as suggestions of new blogs to include in the next index. Our criteria for inclusion are simple: the blog must be by/about parents, be written by a British parent or a parent in the UK, and you need to score higher than someone already in the index. Just leave a link to your blog in the comments, and we'll add it to the mix next time.