Part of my day job is writing web copy for companies big and small – so over the years, I’ve picked up a bit about search engine optimisation (SEO). Now, SEO sounds very technical and complicated but at heart, it’s simple – it’s about creating your web content in such a way that people looking for that sort of content using search engines can find it easily. Seriously, SEO only gets more complicated than that if you’re posting the same sort of content as loads of other people, or … [Read more...]