The Tots100 Primer

Every time I post the monthly Tots100 index, someone will ask me to explain how it works. So before we post the December index next week, I thought I’d explain in non-techie terms how this works. If there’s still anything you don’t understand, then do leave a Q in the… View Post

Vital statistics: why so shy?

One of my day jobs is working with PR agencies, training PRs  in how to pitch their clients to the media. Lately I’ve been doing a lot of work with agencies on how to identify, evaluate and work with bloggers across various sectors. A constant challenge for PR execs is… View Post

Secret Confessions of a Cinephile

Here’s the thing: I love the cinema. I love all kinds of cinema. I love French movies, especially Jules et Jim and De Battre Mon Coeur s'est Arrêté. I cried like a fool at Kristin Scott Thomas in I’ve Loved You So Long, and thought Into the Wild was one… View Post