Reasons why I hate the world sometimes #573

Let’s face it.

The world of advertising, marketing and PR is pretty messed up sometimes – and never more than when it comes to its attitudes towards women.

But change is starting to happen – we’ve got Pantene’s Labels Against Women campaign and Everyday Sexism. There are female CEOs at Yahoo and HP, and a partnership between and Getty Images to provide more positive, strong images of girls and women that challenge stereotypes.

The Lean In Collection describes itself as “a library of images that celebrate female life choices and diversity, highlighting positive, powerful images of women and girls in hopes that others will do the same in their campaigns and creative projects.”


I think maybe someone needs to send the link to whoever’s promoting the Blu Ray release of Wolf of Wall Street, who decided the best way to promote the movie’s Blu Ray release this week was to dress up a bunch of models like this, and send them walking through the streets of London.


Seriously, if THIS is how you choose to promote your movie? You should be ashamed of yourselves.



Sally is a full-time blogger and founder of the Tots100, Trips100, Foodies100 and HIBS100 communities, along with the MAD Blog Awards. She spends a bit too much time on the Internet. She’s also a very happy Mum to Flea, the world’s coolest ten year old.

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  1. 21st May 2014 / 8:25 am

    You have seen the Wolf of Wall St haven’t you? It revels in the 80’s un-PC debauchery that went on in that most hedonistic of decades. Whilst this launch is a bad idea, at least it’s a bad idea in keeping with the motif of the film. I don’t agree with it, don’t get me wrong on that, but I can see why they chose to do it.

    I received a PR email this morning entitled “The 10 sexiest men in sport” by the way; we’re not immune to being on the receiving end either. I feel objectified.
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    • Sally
      21st May 2014 / 4:24 pm

      Uh-huh. I’m sure that dude taking a picture on his mobile phone is thoroughly enjoying all that satire and irony of those models. Yep.

  2. Fee Horne
    21st May 2014 / 8:30 am

    What. The. Actual. F?

    How are we supposed to bring boys and girls up to respect themselves when there are people out there who think this is appropriate? Speechless.

    • Sally
      21st May 2014 / 4:25 pm


  3. Thursday's Girl (@ThursdaysGirl1)
    21st May 2014 / 9:45 am

    Urgh! Seriously? I like to shop that my daughter will have more self respect then to walk round in public dressed like that!

    • Sally
      21st May 2014 / 10:44 pm

      I guess it’s a job, but I’m not sure it’s a GREAT job.

  4. Nikki
    21st May 2014 / 1:10 pm

    Yikes. I thought we’d moved past this kind of low level promotion….Apparently not! *dislike*

    • Sally
      21st May 2014 / 10:44 pm

      I know, right? Gross.

  5. Emma
    21st May 2014 / 9:37 pm

    Urgh. Well said. That is appalling. Love the campaign though – how brilliant. I find I tell people i’m a CEO and they’re surprised – then I tell them its of a charity and they kind of sigh like ‘ohhh womens work’ ! #facepalm

    • Sally
      21st May 2014 / 10:44 pm

      Hahah! I love the notion that charity work is women’s work!

  6. 21st May 2014 / 9:41 pm

    That is so not necessary. If I had been in that street with my 4 year old I would not know how to even start explaining why ladies were dressed like that. Maybe it’s a good thing that we live in an out of the way town where these things done happen. Xxx
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    • Sally
      21st May 2014 / 10:45 pm

      Well, quite. It’s not even THAT related to the film – there is a scene in the film where a woman is a mule and is wrapped in money but it’s not sexy or revealing as this is. Gross.

  7. 22nd May 2014 / 11:15 am

    Erm, where’s the car bonnet for those 70’s girls to sprawl on? They don’t look overly relaxed, do they? Ridiculous marketing, and makes other’s think it might be ok for them to use. The example this week of the children’s clothing PR images that have shocked so many is another one.
    At the end of the day, it’s just not very clever. Really really good marketing is so much more intelligent than this.
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  8. 22nd May 2014 / 12:08 pm

    Oh, gross. I haven’t seen the film, but I have seen some ads, and I know that the idea is that the characters’ behaviour (inc. sticking money to women) is horrible. So I guess this is “irony”? (The non-ironic kind.)
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