Copyright Part II: Protecting your work online.

Copyright
So, last week I wrote a post about how to ensure you’re not stomping all over someone else’s copyright when you’re blogging.

What if someone’s treading on your toes?

Having spent hours crafting an amazing set of photos, or blog posts, or a website theme, or whatever it might be – there’s nothing more infuriating than finding some twonk on the Internet has just grabbed the whole thing without so much as a thankyou note.

Take a deep breath. There are things you can do.

First, copy the URL of the offending page or pages. Take a screenshot of your original work, and the copycat. Now you have evidence.

Second, think about who has ripped off your work. It may be that you wrote a review of some shoes and now the shoe company has posted your complete review on their site. Or perhaps you wrote a lovely post about post-natal depression and a women’s charity thinks your article was so great, they want to share it with their readers, too.

In these cases, the chances are that the guilty party isn’t evil, they’re just ignorant of the rules of copyright. These sorts of people often (wrongly) think I’ll be grateful they just stole my content because they’ve “given me exposure”. Pfft.

So, the best approach is to drop them a polite email. Point out that your work is protected under UK and European copyright law and that they do not have the right to publish it. Include the URLs for both pieces of work, as evidence. Request that they remove the content from their website and any other publication they may be using it in, and to confirm to you when they have complied with this request. I often like to include a cheery offer along the lines of: “If you would prefer to license the content for use on your site, my rates are as follows:” (Here insert rates at least 50% above your usual rates, whatever they may be)

Sometimes, your content won’t be on this sort of website though. Nine times out of ten it will be a blog with a random selection of content articles, all of which will have been stolen from different sites by an automated script. These blogs, known as spam blogs or splogs, are a cheap trick used by spammers to fool search engines into thinking this is a genuine site with quality content – which they’ll then flood with visible or invisible links to their dodgy websites, boosting Google rankings in the process.

If you’re dealing with a splog, there is no point in getting in touch and politely asking them to take down your content. No, in this case, you can skip straight to issuing a DMCA (Digital Millennium Copyright Act) notice to the host of the blog – such as Google for Blogger blogs or WordPress. There are loads of templates for DMCA notices, and it's worth checking because different companies require notices to be submitted in slightly different formats, but once you’ve filed a notice with the host, you can expect the page to be removed in around a week.

It’s worth remembering, too, that there are things you can to that will make it harder for people to steal copyrighted material from you:

  • Make pictures small: If you’re using family snaps on the site, make them small rather than letting people click on an image to see the full sizes photo.
  • Think about alt tags: Alt tags are the names you give to photos  when you publish them in a post. If you name a picture “cute sleeping kitten” (as I once did) then it turns out that 20 people a day Googling that term will land on your photo, and presumably steal it. Given the fact that I paid for the privilege of using that photo, it narked me no end that someone else was just stealing it for free. If you don’t care about SEO, use alt tags like numbers or first names. If you do care about SEO, use tags relating to your post topic, and not the image.
  • Consider watermarks: sometimes you’ll be using images that need to be large, perhaps because your blog posts are very visual. In this case, you can easily add watermarks to photos – use them in the middle so someone can’t crop them out. If you think this would detract too much from the image, then use a digital watermark – this is an invisible bit of code embedded into images that prevents them being copied and reused.
  • Clip your RSS: If you’re finding copyright theft a problem, amend your RSS feed so you’re not publishing a feed of your full content. Instead, publish extracts of each post – perhaps 50 words or so. You can do this in your blog's RSS settings. This will annoy all HECK out of subscribers, though, so only do it if you’re genuinely concerned.
  • Make it Obvious: Legally, you don’t have to put a copyright symbol on your site to be protected by copyright, but having it there might make someone think twice about stealing it.

Any other tips?

About 

Sally is a full-time blogger and founder of the Tots100, Trips100, Foodies100 and HIBS100 communities, along with the MAD Blog Awards. She spends a bit too much time on the Internet. She’s also a very happy Mum to Flea, the world’s coolest ten year old.

13 Comments

  1. 15th March 2010 / 12:24 pm

    Oh thankyou Mrs, not that I have any issues yet, but you never know. Oh adn yes I have managed to stop the stupid sobbing for all of 10 mins this morning

  2. 15th March 2010 / 3:15 pm

    I had a major problem with scrapers on a blog I used to write to the point that they took every post including my less commercial personal diary entries. In terms of getting the content taken down what you have advised worked a treat.
    I would advise adding a copyright tag to your feed. Depending on which one you use you can have blog address, permalinks etc a good example is the on Holly Becker uses on Decor8. When the splog scrapes your feed they will take the copyright footer with the post making it clear they are stealing.

  3. 15th March 2010 / 5:50 pm

    Sometimes nothing you do can protect you but I found Google to be more powerful than the US Government A Greek website stole our website content. The threat of a Google ban got them to take it down. http://tiny.cc/ZL13R

  4. 15th March 2010 / 8:19 pm

    Phew! I hope tomorrow’s a better day for you x

  5. 15th March 2010 / 8:21 pm

    Thanks Tom, and yes, I think Google is a good route certainly moreso that legal threats.

  6. 16th March 2010 / 11:55 am

    Great advice in there – thanks 🙂
    Most of the splogs don’t have the traction to really cause you any problems and although it’s annoying I generally take the view that it’s not worth the energy to go chasing them.
    Same with clipping your RSS feed – in the end I think it just means the spammers win and your subscribers lose.
    As for protecting your images if you want to get technical this works a treat
    http://www.davidairey.com/stop-image-theft-hotlinking-htaccess/

  7. 16th March 2010 / 8:08 pm

    I personally agree – I don’t clip my feed or bother with splogs. But for someone people, I guess it’s pretty upsetting, particularly if content is something they’re working hard on, of it is very personal to them.
    Thanks for the link!

  8. 17th March 2010 / 2:05 pm

    Blimey. Thanks for all the info, and thanks to your commenters too!
    It’s not a problem for me (what with my lack of anything interesting that anyone might want to nick on my blog), but it has been useful in ensuring that I don’t accidentally irritate anyone else.

  9. 17th March 2010 / 8:50 pm

    I am not very technical at all, I am learning little bits here and there. How do you know if someone has taken your content?

  10. 18th March 2010 / 9:26 am

    The thing that surprises me about this is how even people who should know this stuff, don’t. More than once I have been offered an image by a PR, and when I’ve asked if they’ve got the rights to the picture, the reply is “You can use it, it’s just a pic I found on the internet”. Like the internet is a great big free supermarket and we can all just take what we fancy.

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