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How to be an Insta-Mum

There’s been all sorts of talk lately about the Insta-Mum. Get them with their shiny houses and perfect lives, constantly making “normal” Mums look bad.

I take offence.

Being an Insta-Mum myself, I can tell you with 100% confidence and honesty that some of us just find life easier than others.

It’s hardly my fault that I’m naturally poised, and live a life of seamless dignity.

Just because YOU’RE a shambles of bad hair, poor fashion choices and permanent humiliation, don’t take it out on the rest of us, sweetie. (Sweetie is the sort of word an Insta-Mum would use, I think)

While your family holiday photos might be embarrassing, the Insta-Mum knows the holiday photos should be perfectly posed and hashtagged. How else are we to inspire envy among our followers?

The Insta-Mum is definitely, categorically not someone who would be photographed:

a) with a face that’s sunburned to within an inch of its life

b) riding a zipline while adopting the pose of a frog/someone having a bowel movement

c) screaming her head off, or


Oh. Hang on…

not an insta-mum

Yeah. Scrap that. Turns out that I’m never going to be an Insta-Mum.

Ah well. The upside is that I have probably found the world’s most embarrassing photo. Unless someone else can top it?

My excuse for this photo is that… well, I have no excuse.

We were on holiday in Mexico earlier this year, and had taken a tour of some of the area’s cenotes. After swimming through some underground caves, we came to this large natural lake, with various ropes and platforms around it.

Flea begged and begged me to go on this zip line with her. So, I found myself jumping off a rock, 25 feet above a freezing cold body of water. Needless to say, my natural grace and dignity kicked in. Thank GOODNESS there was a photographer there to capture it, eh?

As a contrast, allow me to share a photo of my daughter taken one minute later.

Like I said, some of us are just born with natural grace, dignity and poise. Flea is an Insta-Mum in the making. She also laughed so hard at my photo that she fell off her chair. Twice.

My theory here, though, is that NOBODY is really, truly an Insta-Mum. Sure, some of us do an awesome job of taking pretty photos and curating them into an Instagram feed. But it’s JUST an Instagram feed.

As real, three-dimensional people, we’re all equally fallible. And we’re all (I hope) equally willing to make ourselves look like complete idiots to make our kids happy. Am I right?

Check out these Not an Insta Mum Posts from other Bloggers:

  • Helen, from Actually Mummy is definitely a MUST SEE entry
  • Personally I think Afra of Mad Mum of 7 rocks a bikini like a true Mother
  • I love that Katy is a master (like me) of the “talking while photo is taken” move


The #NotanInstaMum Challenge

I’m tagging some of my blogging friends to take on my #NotanInstaMum challenge and share one of their least Instagrammable photos and the story behind it – are you up for it Amber, KatyHelen, Sian, Mel, Afra and Ali? The rules are: 

  • Share a blog post with your most embarrassing photo and the story behind it 
  • Share it with me in the comments or via Twitter
  • I’ll update this post with links to anyone else who wants to take part in the challenge – don’t feel you have to wait to be tagged! If you want to share the posts with your readers, just link to this post 



Sally is a full-time blogger and founder of the Tots100, Trips100, Foodies100 and HIBS100 communities, along with the MAD Blog Awards. She spends a bit too much time on the Internet. She's also a very happy Mum to Flea, the world's coolest ten year old.

About The Author


Sally is a full-time blogger and founder of the Tots100, Trips100, Foodies100 and HIBS100 communities, along with the MAD Blog Awards. She spends a bit too much time on the Internet. She's also a very happy Mum to Flea, the world's coolest ten year old.


  1. Afra Willmore

    Total tea snorted out of nose moment. This rightbhere is why I love you and your Blog. Hilarious! Totally up for it.

  2. Becky

    absolutely hilarious you win the internet

  3. Molly

    This is my favourite photo of you ever. EVER. It’s one to frame and keep on the wall in your office. Maybe make it your new avatar thingy. You must! I did a post about our holiday to France showing all the Insta fails and the photos that never made it to the gram. Some of those outtake photos, though, are my favourites!

  4. Tara

    Love your photo so much (and that you went on the zip wire even though you didn’t really want to for Flea). Good on you for sharing it.

    • Sally

      haha! Your photo is epic x

  5. Emma

    Ha ha, that made me laugh A LOT!!

    Your poor face, it looks so sore.

    • Sally

      It was probably 50% sunburn, 50% terror.

  6. Claire

    Oh this is the best photo ever – thanks for sharing! That is exactly what I’d look like if I did that but I have to say well done for doing it (“hashtag best mum ever?”). I need to get in our photos more -for better or worse! Now, please tell me there is a video of you on this zip wire doing the rounds…
    Claire recently posted..Style: Five Ladies Watches- a Gift GuideMy Profile

    • Sally

      There actually is. Flea took a video on my phone. That will NOT be appearing on the blog any time soon.

  7. Catherine

    Proper, proper funny. And an utterly brilliant challenge!

  8. Helen

    I so did NOT want to do this Sally, but as you know, I can never resist a challenge. I’m pretty sure mine is nowhere near as good as yours (in fact, nothing on the internet will ever be funnier than that photo), but I surprised myself by zooming in and finding something that almost competes. Enjoy!

  9. Susan Mann

    That made me laugh so much. Thank you for that and that is such an awesome photo. One for the wall I think 🙂 xx

  10. Emma Thatcher

    I think you should make this photo your blog header, profile pic, Gravatar etc. It’s AWESOME. You get serious mum points for that! And also I’m super impressed you did a zip line with no harness – I would be too scared to jump unless i was strapped to the wire! x
    Emma Thatcher recently posted..Family Cruising: A day onboard the MSC PreziosaMy Profile

  11. Midlife Singlemum

    You are a brave woman for showing that photo Sally Whittle. I am in awe.
    Midlife Singlemum recently posted..The First RainMy Profile

  12. Natalie Dickinson

    I know it’s only January and all that but this photo is 100% going to be made Photo of THE year! I love it! ha-ha


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