What Really Happened at the MAD Blog Awards


Last weekend was the fifth annual MAD Blog Awards, the UK’s largest and (almost certainly) most exciting awards for Mum and Dad bloggers.

You’d think after five years, we’d have this thing down pat. That the evening would run like a finely oiled machine, with no surprises whatsoever. But you would be wrong.

Thanks to an excellent team, some fabulous sponsors and an absolute dream of a venue in the Royal Garden Hotel Kensington, we had a fabulous night. But there’s always the Blogger Factor. By which I mean, you can never predict exactly what a group of bloggers on a night out will get up to. But it’s almost never the thing you expected.

So what really happened that night in Kensington?

There was a lot of hugging. Big, squeezy bear hugs. Not by me, I hasten to add. *shakes head emphatically*


Lindy danced with Pikachu. There are a lot of reasons why Lindy is one of my very favourite people in the world, but these photos? I think they come pretty high on the list.


Some people might have done someย things that look extremely questionable with hindsight. Some of those people might be called Colette.


There was a lot of smooching. The guy in blue seems to have been involved in most of it.


We proved that there is simply no such thing as “old enough to know better”.

know better

And everyone, without exception, looked gorgeous.


But most of all, we laughed.




What I love about the MAD Blog Awards is it’s always such a fun-filled occasion.

And that’s how it should be, maybe.

Because blogging – even when it’s very serious and emotional and powerful – is something most of us do because it brings us enjoyment. It brings us a creative spark, and friendship, and achievement and all of those things deserve to be celebrated. So thanks as ever go to everyone who helped make it such a very fun night, and to all of my amazing team who not only help pull together these events so brilliantly, but also make my job so much more fun than it would be otherwise. To Becky, Lindy, Liz, Victoria, Kiran, Alison and Victoria – my endless gratitude and see you all in 2015, right?

(all photos courtesy of the awesomely brilliant Tom Arber, and I’m not only saying that because he let me hide behind him as Dr Ranj’s jokes got progressively less and less family-friendly as the night wore on…)


Sally is a full-time blogger and founder of the Tots100, Trips100, Foodies100 and HIBS100 communities, along with the MAD Blog Awards. She spends a bit too much time on the Internet. She’s also a very happy Mum to Flea, the world’s coolest ten year old.

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    • Sally
      26th September 2014 / 9:09 am

      Next year for sure!

    • Sally
      26th September 2014 / 9:09 am

      Oh yes. Shy. *cough*

    • Domestic Goddesque
      26th September 2014 / 10:22 am

      *snorts coffee*

    • Sally
      26th September 2014 / 9:08 am

      He’s such a lovely photographer, I think he always captures the mood of the event. Glad you had fun, it was brilliant to have you there. congrats again!

  1. 25th September 2014 / 10:11 pm

    Great post, I love the photos, especially the ones of Colette. Looks like a fantastic night and sorry that I couldn’t get the time off work for it. Hoping to be there next year! x
    Donna recently posted..Review: The New Ella’s Kitchen Snacking RangeMy Profile

  2. 26th September 2014 / 8:16 am

    It was a fantastic night. You looked lovely too Sally. So great to have an event where we can just chat and mingle and laugh whilst at the same time giving a massive pat on the back and recognition to some of the best inspiring, entertaining and amazing blogs. Winner, all round ๐Ÿ™‚
    Kerrie McGiveron recently posted..On Saving Things For Best and Letting Yourself GoMy Profile

    • Sally
      26th September 2014 / 9:07 am

      Thanks Kerrie, it was fab to have you there and dancing!

  3. 26th September 2014 / 9:35 am

    Ah, love this, and LOVED the night itself. You guys are so amazing for pulling it all off (excuse the DR.Ranj joke there) and what struck me about the night was how happy everyone was – no complaints, no tears, no moaning, just lots of laughs, like you said. Thank you.

  4. Domestic Goddesque
    26th September 2014 / 10:23 am

    Looks like you all had a blast without me. #notatalljealous #nopenotme

    • Sally
      26th September 2014 / 2:12 pm

      Next year, DG, next year…

  5. 26th September 2014 / 11:41 am

    What a lovely post ๐Ÿ˜‰ it was full of laughter wasn’t it! I love that despite the fact you hardly know people, you all laugh and chat as if you’re old friends! It’s an amazing thing ๐Ÿ˜‰ I don’t think we got to meet properly ! I was the giant red pregnant one who did quite a lot of sitting down… lol x glad you had a lovely time :))) x

    • Sally
      26th September 2014 / 2:12 pm

      Thanks, it is so nice to hear people say they had fun, it’s what it’s all about!

    • Sally
      26th September 2014 / 2:11 pm

      We missed you! Next year, hopefully ๐Ÿ™‚

  6. Cherished By Me
    27th September 2014 / 12:08 am

    I was watching all the instagram and twitter feeds avidly, it looked as though you all had a fabulous night, great photos too.