It’s my bloggy birthday


Yes, it’s official.

Who’s the Mummy is a year old. And, I don’t like to boast, but my blog is already fully toilet trained and talking in full sentences. Mostly.

Right now, I’m staring down the barrel of a nine-week summer holiday and an ex-husband who lives too far away to be of any much use when it comes to childcare. Work is going very well (hurrah!), the MADs are going brilliantly (hurrah!), we’ve got some exciting plans for the Tots100 (hurrah!) but I need to fit all this in and still get some sleep over the next two and a bit months (sob).

So, please don’t be alarmed if I’m not around quite as much as usual over the summer. And don't, you know, throw any ‘ding dong the witch is dead’ parties, either.

To celebrate my first anniversary, I asked the Google Gods which of my posts have been most popular since I launched Who’s the Mummy. After I excluded the Tots100 indexes, here’s the top 12 Who’s the Mummy posts:

  1. The MADs Nominations: Of all the projects I’ve been involved in over the past couple of years, I’m probably most proud of the MAD Awards – the UK’s first independent awards for parent bloggers, which have been a huge success this year. This post, where we shared details of all the blogs nominated (not just the finalists) is a great resource for anyone looking for amazing parent blogs. There are also a couple of blogs involving people who aren’t British. Or parents. Go figure.
  2. Too Good Not to Share: One of the joys of blogging is getting to know all the totally crazy people who share the Internet, and who like to look for things to be enraged by. This post was about Ben, and why he thinks I am the most evil and vindictive mother he has ever known.
  3. Communities, Cliques and a New Meme: This post from January is still referred to in our house as ‘clique-gate’. It is also the reason why everyone in my family now owns a t-shirt with a certain inspirational slogan on the front. Clique-gate was supposed to be a warm, uplifting post about how online communities come to be seen as exclusive, and how nice it would be to do disprove this notion by doing something extra welcoming for new bloggers. Instead it spawned lifelong feuds, anonymous hate comments, and countless late night tearful phone calls. Yeah, I can just about laugh about it now. 
  4. Monkey Porn: a new parenting low: According to Google an alarming number of people spend their time online looking for monkey porn. Imagine how disappointed they must be to find this post, about the time I accidentally sent Flea to school with photos of monkeys doing unmentionable things to one another.
  5. You are a failure and an embarrassment, frankly: A not at all sarcastic post about the time I told the vicar’s wife exactly what I thought of her for failing in her womanly duty and having a c-section. Pfft. What a loser.
  6. What do you know about libel? This is one of my more educational posts about bloggers, and libel. It contains lots of facts, and almost no monkey porn. There is some great info in the comments, too.
  7. Why don’t fathers get called Dadpreneurs? One of my regular rants about sexism, this time asking why Mums in business need a special, cosy, fluffy name but men in business are just business men.
  8. A Cautionary Tale about Blogging: This post could also be known as the perfect example of why you should never use the real name of your teenage crush on your blog. Oh, the humiliation.
  9. My name is Sally, and I’m emotionally autistic: Another one of my blogging about blogging posts, this time wondering how much personal information you need to share on a blog to connect with readers, and whether pouring out your deepest feelings is the right approach for everyone.
  10. Who could forget that face? This is the post I wrote so that you need NEVER again feel like a bad parent. Literally, this post is about the day I couldn’t pick my own daughter out of a line-up. Bookmark it. One day you’ll thank me.
  11. Obviously, I missed the perfect parent pamphlet: A post about kids and television and why parents get so het up about each other’s choices.
  12. Things to do in Manchester when you’re three: Apparently blog posts about city breaks are immensely popular. I sort of wish I’d known that before posting a pic of my daughter thrusting her backside towards the camera.


Sally is a full-time blogger and founder of the Tots100, Trips100, Foodies100 and HIBS100 communities, along with the MAD Blog Awards. She spends a bit too much time on the Internet. She’s also a very happy Mum to Flea, the world’s coolest ten year old.

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  1. Emma
    7th July 2010 / 12:52 pm

    Happy BlogBirthday! If Breville lets us play with the fancy cupcake machine tomorrow I promise to make you one!! 🙂

  2. 7th July 2010 / 11:55 am

    Happy birthday and thanks for keeping me entertained for a year!

  3. 7th July 2010 / 12:27 pm

    Happy blogoversary! A whole year and you don’t appear to have done much with it ; )

  4. 7th July 2010 / 12:49 pm

    I know, I’ll try and be a bit less slack next year but I can’t promise anything.

  5. 7th July 2010 / 12:52 pm

    Happy Birfday Sally! I like the idea of a top list of blogs!

  6. 7th July 2010 / 1:15 pm

    Happy Birthday Who’s The Mummy? I can’t believe you’re only 1 year old?!?!
    I was introduced to you on Twitter and have ready every blogpost since. You introduced me to mummy blogging and inspired me to start my own blog. Now I need to read your blog about stats and find out if anyone actually reads my blog!! Thank you. Have a drink from me. x

  7. Cjwarnock
    7th July 2010 / 1:27 pm

    Happy blogday to you, happy blogday to you, we still need more monkey porn, happy blogday to you.
    And it even scans…if you hold the “or” in porn long enough. Beats writing about servers though…

  8. 7th July 2010 / 1:52 pm

    You’re a year old???!!! I am astonished and amazed and in awe and all sorts of other things beginning with A (and all the other letters too). I assumed you’d been doing this for years!.
    Wow!. Just wow!.
    (slinks away feeling she’s clearly not been doing enough with the last eight months… have five months left to become an overlord….!)

  9. 7th July 2010 / 1:54 pm

    and clearly so in awe and amazed and etc that I forgot to say Happy Birthday!
    Happy Birthday! Enjoy!

  10. Tam Bass
    7th July 2010 / 2:25 pm

    I am just writing to you with regard to potentially working with us on an advertising campaign for Pizza Hutt. The campaign will be a display advertising campaign and will focus on busy families with kids from 7-12.
    Further campaign details are below:
    Campaign: Pizza Hut
    Run Dates: 12 July 2010 – 05 Dec 2010
    Formats: eg. 300×250 & Expandable 728×90
    Net CPM: £3.00
    The campaign is being run to promote Pizza Hut as a more attractive destination for busy parents with children
    Would this potentially be of interest to you?
    PS please free free to call me to discuss
    Tam Bass
    Campaign Manager
    Tailsweep Limited
    46 Charlotte Street
    London W1T 2GS
    Tel no: +44(0)207 462 6844
    Fax: +44(0)207 436 7276

  11. 7th July 2010 / 2:30 pm

    Happy Bloggy Birthday! The one year mark is definitely worth a celebration! Now I have lots of your posts to catch up with… 😀

  12. MrsW
    7th July 2010 / 3:45 pm

    Happy Blogiversary 🙂
    You got me wondering when mine is you young whippersnapper and I checked my real archive.. not the one at clinically fed up but the one before that where I started my blog in a totally foul mood in retaliation at my OH for spending so much time… erm…. blogging. I transferred over to my own domain and sort of left the particularly narky posts behind to whither away in freespace. Anyway my real birthday is 13th September 2007 – I’ll be 3 years old at The MADS – I will need cake 🙂

  13. 7th July 2010 / 5:48 pm

    happy first birthday! you have accomplished loads in the last year – brilliant! x

  14. family vie
    7th July 2010 / 9:26 pm

    Happy first birthday! As a newbie I am incredibly inspired by what you’ve achieved in a year, and look forward to seeing what the next 12 months hold!

  15. family vie
    7th July 2010 / 9:26 pm

    Happy first birthday! As a newbie I am incredibly inspired by what you’ve achieved in a year, and look forward to seeing what the next 12 months hold!

  16. Vic
    7th July 2010 / 10:40 pm

    Happy birthday! You do realise sleep is for wimps, right?

  17. 9th July 2010 / 11:12 pm

    Seriously??? Only a year? You are a serious prodigy!

  18. 9th July 2010 / 11:12 pm

    Oh, and congratulations of course.

  19. 10th July 2010 / 10:04 am

    Happy Bloggy Birthday to you – I love reading your blog and it was nice to met you albeit briefly at John Lewis the other day 😉

  20. 10th July 2010 / 6:56 pm

    Aw, that’s lovely – thankyou! I think your blog is ace, I can’t believe I inspired anyone *blush*

  21. 10th July 2010 / 6:57 pm

    Well, technically I’m in my 30s, but yes, the blog’s a year old 😉

  22. 10th July 2010 / 8:59 pm

    Can I print that comment out to show my Mum?

  23. 10th July 2010 / 8:59 pm

    Lovely to meet you too, and hopefully catch up again soon!

  24. Emma
    11th July 2010 / 7:35 pm

    It’s ok.. I burnt them!!